Introduced in 1983 as a dust tea and later as its leaf variant in 1995, Shakti, as the name gives away, represents strength and vigour. Especially processed for boiling, this tea brews bold, full-bodied liquor, Text Area and is the national brand in the fighter category, aimed at the economy segment. Packaged in vibrant red and yellow with a lightening in every cup, this ‘zabardast’ brand suggests machismo, virility, courage and strength.